
SMS Noda

Quiz
•
Computers
•
9th Grade
•
Easy
Julio Garciajr
Used 364+ times
FREE Resource
55 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Publix has an active print media operation. They publish weekly flyers to be inserted into newspapers. How can they incorporate social media into their advertising mix?
Post recipes with coupons for their ingredients
Schedule promotional events at various store locations
Post the weekly coupon flyer as a PDF
Post a link to their corporate website
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing company has recently hired a new CEO. She blogs regularly on social media to discuss ways to improve products and reduce the negative impacts on the environment. This behavior is known as:
Market repositioning
Executive buy-in
Return on engagement
Corporate reorganization
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A well-known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentations be made more social?
Record the speech and post it on the company’s website
Contract with a reality television producer to create a short-run series for cable
Change the format of the lectures to a question-and-answer panel with 4 to 5 people
Share them as live-streaming events and invite the audience to ask questions to the CEO
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a SMO technique that can aid in search engine optimization?
Creating as many posts as possible, regardless of engagement
Filing out all social media profiles completely
Share content from third parties that will engage users
Make sure all social media posts link back to your website
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company specializing in reselling shoes wants to expand its business quickly. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers interested in shoes?
Paid advertising
Organic
Banner
Viral
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which organization will likely experience the highest impact of implementing an aggressive social media marketing campaign?
A car manufacturer that makes trucks, sedans, and hybrids
A circus performance troupe that travels the country
A political campaign for mayor of a large city
A large financial services company providing payroll processing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Mariah works for a nonprofit and is creating a social media campaign to encourage followers to sign up for their monthly email newsletter. Which would be the most effective way for her to optimize her social media campaign?
Use headlines and images that are optimized for each platform. Post the information once on each platform to avoid annoying the user base.
Use multiple post variations throughout the campaign with catchy headlines and images tailored to each platform. Make sure never to use the same post twice.
Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times throughout the campaign to create a consistent message.
Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform. Use the same images each time the information is posted for brand consistency.
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