Marketing Techniques

Famous people say they use a product or persuade you to use a product.

• Bandwagon

• Testimonial

• Transfer/Fantasy

• Emotion

By using the names or pictures of famous people, but not their direct quotations, the ad is trying to convey that the product will help the consumer imitate the famous person in the ad.

• Nostalgia

• Emotion

• Testimonial

• Transfer/Fantasy

Persuading people to do something by telling them that others are doing it, too. “Don’t be left out.”

• Bandwagon

• Emotion

• Nostalgia

• Sense Appeal

Creates a sentimental tone while pointing back to “the good old days.”

• Bandwagon

• Emotion

• Nostalgia

• Transfer/Fantasy

Words are used in the ad to evoke strong feelings about someone or something

• Emotion

• Nostalgia

• Sense Appeal

• Transfer/Fantasy

The product name is repeated at least four times.

• Sham Wow

• Slap Chop

• Repetition

• Humor

Facts and statistics are shown.

• Statistics

• Sense Appeal

• Humor

• Nostalgia

Sounds or pictures that are pleasing to the eye.

• Mr. Kelly

• Transfer/Fantasy

• Emotion

• Sense Appeal

Makes people laugh so they have a positive association with the product.

• Emotion

• Humor

• Mr. Kelly

• Testimonial