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Chap 5 MKT 202

Authored by Xuân Triệu Bò

Other

1st Grade

Used 7+ times

Chap 5 MKT 202
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Experiences, performances, and solutions are not physically shipped and stored.

True  

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

With the help of logistics and telecommunications, many service transactions are carried out remotely.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

For services that are complex and have a high perceived risk, people tend to rely on:

Self-service channels

Personal channels

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

For services that require customers to visit the service location, what factors should companies consider?

rental

customer catchment areas

operational hours  

All of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the factors that encourage extended operating hours?

Economic pressure from consumers

Changes in legislation

Availability of employees to work during “social” hours

Economic incentives to improve asset utilization

All of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where should a service facility be located?

Population size and characteristics

Convenience in this area

Competitors in this area

Availability of labor

All of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An example of Information processing service is______________

Hairstylist 

 Cinema

Banking

Hotel

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