RTP 1.5 and 1.6

Which of the following is a likely sales promotion objective for a NEW customer?

• Increase repeat purchase

• Encourage brand switching

• Encourage trial

• Deflect the attention from price

Which of the following promotional tool is targeted at TRADE customers?

• Discount

• Combo Sale

• Coupons

• Allowance

Which of the following is NOT a sales promotion objective for Trade?

• Mass participation of PR event

• Obtain trade support

• Increase shelf space

• Coordinate advertising and personal selling activities

What is PUSH strategy?

• Pushing the product through sales channels to final consumers

• Pushing the product through marketing channels to final consumers

• Pushing the services through promotional channels to final consumers

• Pushing the trade customers through marketing channels to final consumers

What is a PULL Strategy?

• High spending on consumer advertising and promotion

• Low spending on consumer advertising and promotion

• Focus the marketing activities on the wholesaler and retailer

• Wholesaler and retailer perform marketing activities on consumers

Companies that uses mass-media advertising and consumer promotions to pull its products and a large sales force and trade promotions to push its products through the channels are using what type of strategy?

• Push

• Combination

• Pull

• FIFO