Backpacks vs Briefcases

According to the reading, "US happiness peaked in the 1950s, when people saw as many _________________ in their lifetime as the average American [now] sees in one year."

• politicians

• advertisements

• pandemics

• global conflicts

Carroll reports that according to Kenneth Burke, rhetoric is___________.

• mostly in politics

• primarily in the media

• everywhere

• online

The audience of a given instance of rhetoric is primarily

• whoever happens to be reading or viewing the text

• the person/people best able to address the problem

• anyone, since the internet messages can be received worldwide

• people in positions of leadership

the circumstance or condition that invites a response; the problem or need which the rhetoric attempts to address

• constraint

• audience

• exigence

• advertisement

According to Carroll, _______ frames the problem; ______ frames the response to the problem. 

• exigence; purpose

• exigence; constraints

• rhetor; audience

• constraints

Carroll identifies two main heuristics for studying rhetoric: ______ and _____.

• rhetorical situation; rhetorical triangle

• rhetorical triangle; rhetorical circle

• mimesis; imitatio

• rhetorical question; rhetorical situation

According to Carroll, most people conduct rhetorical analysis all the time, though they may not realize they are doing so.

• true

• false

Which of these is NOT part of the rhetorical triangle?

• writer

• audience

• purpose

• constraints

Carroll exemplifies her points by describing an ad put forth by the Ad Council, featuring which TV character?

• Michael Scott

• Homer Simpson

• Sheldon Cooper

• Zack Morris

• Stewie Griffin

According to Carroll, rhetorical analysis is important because it helps to become informed consumers and to evaluate the ____ and ____ of messages.

• artistry; technique

• history; meaning

• ethics; effects