Marketing

Which of the following is NOT one of the 4Ps?

• Product
• Packaging
• Place
• Price

What are the components of the marketing mix?

• Product

  Price

  Promotion

  Place

• Product

  Publicity

  Promotion

  Personal selling

• Place

  Projection

  Promotion

  Product

• Product

  Planning

  Payment Plans

  Packaging

Product

• The cost to the buyer of goods or services

• Informing customers about products and persuading them to buy them

• Where goods or services are available

• Goods or services that are sold

Price

• Informing customers about products and persuading them to buy them

• The cost to the buyer of goods or services

• Where goods or services are available

• Goods or services that are sold

Promotion

• The cost to the buyer of goods or services

• Where goods or services are available

• Informing customers about products and persuading them to buy them

• Goods or services that are sold

Place

• Informing customers about products and persuading them to buy them

• The cost to the buyer of goods or services

• Goods or services that are sold

• Where goods or services are available

The activities that communicate the product’s features and benefits that help persuade customers to purchase the product.

• Product

• Price

• Place

• Promotion

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

Marketing that utilizes Internet and online based technologies is known as ...

• Relationship Marketing

• Traditional Marketing

• Digital Marketing

• Cause Marketing