Problem Recognition

Problem Recognition

10 Qs

quiz-placeholder

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Problem Recognition

Problem Recognition

Assessment

Quiz

others

Hard

Created by

Sally Rao Hill

Used 3+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

High levels of product involvement may generate extended consumer decision making.
False
True

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Repeat purchases of often-consumed items such as cereal generally involve extended decisions.
False
True

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Both consumers' desired and actual states may be influenced by emotions and situational characteristics.
False
True

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The level of concern for, or interest in, the purchase process is
decision making
purchase involvement
product evaluation
product involvement

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Very high levels of purchase involvement tend to produce
brand-loyal decisions
habitual decisions
limited decisions
none of the given answers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Intermediate levels of purchase involvement tend to produce:
habitual decisions
brand-loyal decisions
limited decisions
none of the given answers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A decision that does not necessarily include alternative evaluation is:
an extended decision
a partial decision
a limited decision
a habitual decision

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