Situational Influences

Situational Influences

10 Qs

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Situational Influences

Situational Influences

Assessment

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others

Practice Problem

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Created by

Sally Rao Hill

Used 7+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A person who shops at a nicer store because he/she is buying a gift rather than a personal item is influenced by

Antecedent state
Task definition
Physical surrounding
Income

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A person not ordering dessert after a meal because the restaurant was too warm and 'stuffy' was influenced by

antecedent state
temporal perspective
physical surroundings
social surroundings

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The usage situation deals with:

how the product is purchased.
who influences the product purchased.
how we communicate to consumers about consumption.
how and when the product is consumed.

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A substantial amount of consumer purchasing behaviour is motivated by an attempt to maintain or enhance lifestyle.

False
True

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A person who is hungry, buys more than he or she had planned in grocery shopping is influenced by

physical surroundings
antecedent state
task definition
temporal perspective

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following must be considered in the disposal situation:

ease of disposal.
recycling potential.
cost and timing of disposal.
ease of disposal, recycling potential and timing of disposal.

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

When a consumer is so loyal to a particular brand that it is the only brand purchased, the marketer:

should look closely at the communication situation.
must consider the usage situation.
can redefine the consumer's task 
can ignore the situational influences.

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