Ch 17 Promotional Mix

A coupon is an example of ________________

• Personal Selling

• Advertising

• Public Relations

• Sales Promotions

Getting a catalog in the mail with your name on it.

• Sale Promotion

• Personal Selling

• Direct Marketing

• Public Relations

A(n) __________ is a thing that motivates someone to do something

• Incentive

• Article

• Coupon

• Ad

One of the public relations tools is a ...

• Discount

• Commercial

• Press Release

• Social Media Ad

Which of these is NOT part of the promotional mix?

• Advertising

• Customer Profiles

• Personal Selling

• Public Relations

An image on a website trying to get you to buy a product would be...

• Sales Promotion

• Advertising

• Public Relations

• Personal Selling

Sales Promotion is a long-term fix

• True

• False

_________ is one-way communication

• Personal Selling

• Promoting

• Advertising

• Texting

______________ is the most personal promotional tool

• Public Relations

• Advertising

• Personal Selling

• Sales Promotion

You received a travel size shampoo when you purchased a large size from Target.

• Direct Marketing

• Personal Selling

• Advertising

• Sales Promotion