Digital Marketing Quiz-2

1. What is SEO?

• A. A way to increase traffic on your website

• B. A process to improve the visibility of your website on search engines

• C. A Coding Language

• D. Something Extremely Offensive

As a best practice, it's recommended that you surface and support your core pages through:

• A. URL structure

• B. Breadcrumbs

• C. Navigation

• D. All of the above

True or false: Having Google Analytics installed directly affects your rankings in Google.

• A. True

• B. False

The marketing funnel includes:

• A. Discovery, intent, evaluation, retention

• B. Awareness, intent, consideration, purchase

• C. Discovery, consideration

  , conversion, retention

• D. Awareness, intent, conversion, purchase

Every search engine results page includes the count of pages in the search index that meet your criteria.

• A. True

• B. False

Businesses can ask and answer their own questions in Google Questions and Answers.

• A. True

• B. False

Long-tail keywords are often [blank] than general keywords.

• A. Higher volume

• B. Difficult to Rank

• C. Easy to Rank

• D. Lower conversion

You typically expect and hope to rank higher for terms containing your brand name.

• A. True

• B. False

9. How do you rank organically on search engines.

• A. SEM

• B. SMM

• C. SEO

• D. Affiliate Marketing

10. If you do SEO on website

• A. You get high quality of audience with low intent of that domain

• B. You get low quality of audience with low intent of that domain

• C. You get high quality of audience with high intent of that domain

• D. You get low quality of audience with high intent of that domain