Checkpoint Advertising NDRC

The media department buys the____that is best suited for the advertising campaign.

• place

• time

• space

Advertisers should choose the right ____ to express a message.

• medium

• means

• way

The____ is the people the advertisers want to reach.

• targets audience

• target audience

• targeting audience

Sometimes they use ___ marketing to reach a more specific audience.

• determined

• house

• niche

Creatives must ____ advertising approaches.

• decide

• debate

• devise

Advertising campaigns are meant to ____sales.

• boom

• boost

• grow

Some people say they feel___by the amount of ads they see.

• brainwashing

• brainwashed

• brain drain

___you look at it, ___ it seduces you.

• The more...

  the least

• The less...

  the more

• The more...

  the more

The___amazing thing is that these ads are of very bad taste!

• most

• worst

• more

This is the____ ad I've ever seen!

• good

• less good

• best