Branding Quiz

A unique coloring, symbol, lettering or other design element.(Such as the Macy’s star) What is this?

• Brand Mark

• a) Brand name

• a) Trade name

• a) Trademark

This combines two brands together to come up with one product. What is this? Example: The Doritos Locos Taco at Taco Bell.

• trademarking

• brand License

• mixed brand

• co-branding

Using an existing brand name for a new or improved product in the product line. Example: Starbucks decides to sell Starbucks energy drinks in grocery stores.

• Licensing

• Brand Extension

• Trade Character

• Aseptic Packaging

Deciding on the Look and Feel of a product

• Branding

• Marketing

• Licensing

• Trademarking

What company does the trademark below belong to?

• McDonald’s

• Nike

• Converse

• Target

What is a brand name?

• It identifies and differentiates a product from its competition

• It is the logo a company uses to identify itself

• It is a tag line given to a product

• None of the above

AirPod, iPhone, iTunes, iMac, iPod

• Samsung

• Huawei

• OnePlus

• Apple

Bonaqua, Sprite, Qoo, Fanta, Sprite

• PepsiCo.

• Almarai

• PNG

• Coca-Cola

A(n) _____ is a phrase or sentence that summarizes some essential part of the product or business

• tagline

• punch line

• national brand

Customer experience with the brand is the main factor in brand loyalty

• True

• False