SFMC: Advanced Cross Channel

What are some of the tools that can be used to support implementation of the custom preference center in Marketing Cloud? (choose all that apply)

• Web Collect

• Smart Capture

• DEManager

• SOAP API

True or false: SQL Query Activity will create a target data extension once it is configured and executed?

• True

• False

What prefix should be used to reference shared data extensions in an Enterprise 2.0 account?

• Enterprise.

• Ent.

• Shared.

Which of the statements is not applicable for the Overwrite data action setting in import activity?

• Target object should have at least one attribute set as Primary Key

• Prevents the possibility for data recovery

• Only data extension can be selected as target object

• Replaces all records in the target object

What segmentation tool in Marketing Cloud will enable you to use subscriber attributes and fields from one or more data extensions?

• Groups

• Data Filters

• SQL Query Activities

What is the purpose of the IP Warmup? (choose all that apply)

• Set the "right" temperature for delivering your emails

• Plan and schedule execution of the marketing campaign across entire account

• Slowly and methodically build up sending history over approximately one month

• Identify most active and engaged customers in your database

What are the components of the Sender Authentication Package (SAP)?

• Dedicated IP Address, Company Domain, IP Warming Guide

• Private Domain, Reply Mail Management, Sender Classification

• Private Domain, Dedicated IP Address, Reply Mail Management

• Reply Mail Management, Account Branding, Private IP Address

Sender Policy Framework binds domain name with ...

• a list of authorized IP addresses to send messages using that domain

• a private encryption key used to verify email message against the sending domain

AMP powered email is perfect for: (Select 2)

• Personalization based on data attributes

• Interactive forms

• Inbox interactions

• Real-time email content experiences

AMP framework is:

• A Google product

• Alternative to AMPscript

• A no-code personalization approach

• An open-source HTML framework