SFMC: Advanced Cross Channel

SFMC: Advanced Cross Channel

Professional Development

61 Qs

quiz-placeholder

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SFMC: Advanced Cross Channel

SFMC: Advanced Cross Channel

Assessment

Quiz

Instructional Technology

Professional Development

Easy

Created by

Jordan Bonin

Used 13+ times

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61 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What are some of the tools that can be used to support implementation of the custom preference center in Marketing Cloud? (choose all that apply)

Web Collect

Smart Capture

DEManager

SOAP API

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

True or false: SQL Query Activity will create a target data extension once it is configured and executed?

True

False

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What prefix should be used to reference shared data extensions in an Enterprise 2.0 account?

Enterprise.

Ent.

Shared.

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the statements is not applicable for the Overwrite data action setting in import activity?

Target object should have at least one attribute set as Primary Key

Prevents the possibility for data recovery

Only data extension can be selected as target object

Replaces all records in the target object

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What segmentation tool in Marketing Cloud will enable you to use subscriber attributes and fields from one or more data extensions?

Groups

Data Filters

SQL Query Activities

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the purpose of the IP Warmup? (choose all that apply)

Set the "right" temperature for delivering your emails

Plan and schedule execution of the marketing campaign across entire account

Slowly and methodically build up sending history over approximately one month

Identify most active and engaged customers in your database

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What are the components of the Sender Authentication Package (SAP)?

Dedicated IP Address, Company Domain, IP Warming Guide

Private Domain, Reply Mail Management, Sender Classification

Private Domain, Dedicated IP Address, Reply Mail Management

Reply Mail Management, Account Branding, Private IP Address

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