Ch. 12 Test Review

This form of advertising puts interactive ads and stories on your social media accounts.

• TV

• Radio

• Internet

• Social Media Ads

Print media

• Advertising designed to increase sales.

• Newspapers, magazines, and direct mail used in advertising.

• Number of times an audience sees or hears an advertisement.

• The avenues through which messages are delivered.

A(n) ______________ is channel or system of communication.

• mass media

• advertisement

• social media platform

• medium

Which form of media includes ads inside trains, at an airport, or on vehicles?

• outdoor

• transit

• radio

• television

This form of promotional advertising has a large audience, appeals to the senses of sound and vision, and is very expensive.

• Radio

• Billboard

• TV

• Newspaper

Which of the following is not one of the 4 components of a print ad?

• Headline

• Copy

• Graph

• Signature

The avenues through which messages are delivered.

• Audience

• Impression

• Media

• Print media

Which of the following is not an example of a print ad?

• Newspaper

• Flyer

• Radio

• Magazine

This form of media is sent out through the Postal Service and is very expensive.

• online

• transit

• outdoor

• direct mail

__________ is the public promotion of something such as a product, service, business, or event, to attract or increase interest in it.

• Marketing

• Advertising

• Selling

• Distributing