Ad-Quipping Your Business

Advertising media are channels of

• distribution

• communication

• production

• marketing

​ (a)   and ​ (b)   are categorized as publication media.

• Newspapers
• magazines
• Radio
• emails
• Billboards
• TV

A way by which newspapers can be classified as advertising media is by

• the cost to advertise in them.

• the amount of effort required to place an ad in them.

• how often they are published.

• their ability to reach people away from home.

Match the following

• The Wall Street Journal

• Business Newspaper

• Fortune

• Consumer Magazine

• Good Housekeeping

• Consumer Newspaper

• USA Today

• Business Magazine

A primary benefit that magazine advertising offers is the ability to

• deliver a low-cost message.

• target a group of individuals interested in specialized content.

• get an ad published at the last minute.

• reach almost all homes throughout the United States.

Because their advertisements last only as long as they are on the air, broadcast media are considered ​ (a)   media.

• time
• short-term
• affordable
• space

One reason why TV is popular with advertisers is because it is the

• least expensive type of advertising media.

• only broadcast medium that offers local programming.

• least influential type of advertising media.

• medium that delivers more memorable, believable ads.

To effectively advertise his local pet day care business on the radio, Maurice should select a radio station with

• popular morning DJs and a music format.

• the least expensive advertising rates.

• listeners who fit his business's market demographics.

• a nationwide listening audience.

With their permission, Cassandra sends out a monthly electronic newsletter to past customers to advertise her bed-and-breakfast's special events and discounted rates. This is known as

• opt-in email marketing

• telemarketing

• podcast marketing

• publication advertising

Which advertising medium is the wisest choice for advertisers who want to track user response?

• Printed direct mail

• Radio

• Newspapers

• Digital