Search Header Logo

mkt202

Authored by Nguyễn Ngọc

Special Education

11th Grade

Used 4+ times

mkt202
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The core objective of mobile marketing is to reach target consumers and

direct them to a website to increase traffic

obtain personal and/or financial information

engage them on their mobile communication devices via multiple channels

guide them to malicious websites

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brands and businesses can utilize mobile computing and communication to reach and engage prospective consumers as well as grow sales.

true

false

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A mobile digital marketing strategy is the most difficult to envision, develop, and manage. Which of the following is NOT one of the reasons?

It should account for numerous user activities

It is limited to a single platform

It involves many types of devices

It should work across various software applications

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Affordance” is __

the ability of a consumer to make a purchase.

a comparison of give and take in a mobile marketing strategy.

a factor considered when creating a marketing software application.

a property or feature of an object that presents a clue or cue on what can be done with this object.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________________was/were later adopted by engineers and designers to improve the functionality of technological tools.

Cognitive affordance

A multi-channel digital marketing strategy

The concept of affordance

Structural elements

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the most significant advantages of mobile marketing is its omnipresence. All of the following are advantages to the omnipresence of mobile devices EXCEPT:

Consumer privacy protection

Proximity to the user

Increased access to people all over the world

Mobile communication is personal and social

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Omnipresence is the affordance that creates an opportunity for marketers to have active and dynamic conversations with their targets instead of just delivering a marketing message or passively collect consumer feedback.

true

flase

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?