
mkt202
Quiz
•
Special Education
•
11th Grade
•
Practice Problem
•
Easy
Nguyễn Ngọc
Used 4+ times
FREE Resource
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The core objective of mobile marketing is to reach target consumers and
direct them to a website to increase traffic
obtain personal and/or financial information
engage them on their mobile communication devices via multiple channels
guide them to malicious websites
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Brands and businesses can utilize mobile computing and communication to reach and engage prospective consumers as well as grow sales.
true
false
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A mobile digital marketing strategy is the most difficult to envision, develop, and manage. Which of the following is NOT one of the reasons?
It should account for numerous user activities
It is limited to a single platform
It involves many types of devices
It should work across various software applications
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Affordance” is __
the ability of a consumer to make a purchase.
a comparison of give and take in a mobile marketing strategy.
a factor considered when creating a marketing software application.
a property or feature of an object that presents a clue or cue on what can be done with this object.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
__________________was/were later adopted by engineers and designers to improve the functionality of technological tools.
Cognitive affordance
A multi-channel digital marketing strategy
The concept of affordance
Structural elements
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the most significant advantages of mobile marketing is its omnipresence. All of the following are advantages to the omnipresence of mobile devices EXCEPT:
Consumer privacy protection
Proximity to the user
Increased access to people all over the world
Mobile communication is personal and social
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Omnipresence is the affordance that creates an opportunity for marketers to have active and dynamic conversations with their targets instead of just delivering a marketing message or passively collect consumer feedback.
true
flase
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