Quizz Public Diplomacy

Historically, the first ruler(s) to consider the public image of their nation was/were

• The Venetians

• Louis XIV

• Kemal Atatürk

Professional image cultivation across nations started

• With the Venetians in the Middle Ages

• After the French Revolution

• During the First World War

• As a consequence of 9/11

Public Diplomacy

• is a hard power key instrument

• consists of power over opinion, military and economy

• was coined in 1965

• is private

Credibility in foreign policy

• is an ideal connected with short term objectives

• is a must if we want to build strong relations

• was successful during the war on terror

Narrative coordination and control

• is easier in non-democratic regimes

• are only meant for external communications

• should not copy marketing strategies

• are developed in the short therm

After 9/11 it became clear that economic and military resources, while

relevant, do not guarantee the success of a public diplomacy campaign.

• True

• False

Public diplomacy started to be relevant because

• fear of the war on terror and its aftermath

• necessity given the downturn in foreign perceptions

• of the success of the American campaign

Public diplomacy is triggered by specific events:

• Sometimes, like the Bali bombings

• Always, after the experience of 9-11

• Never, it needs to be strategically driven

The actors involved in public diplomacy are

• Only democratic countries

• NGOs, terrorist groups, companies, etc.

• International organizations alone

• Diplomatic envoys, no matter the political regime they represent

Public diplomacy

• Is the same as propaganda

• Involves the same resources as country branding

• Has a blurred border with cultural relations