Wave 55 NH Day 4

What is client first engagement model

• Grow their business > Earn their business > Know their business

• Earn their business > Learn their business > Grow their business

• Know their business > Grow their business > Earn their business

Select all the placement in Ads Manager.

• Audience network

• Facebook

• Instagram

• Messenger

What is the main benefits of carousel ad format?

• You can show 2 or more images in a single ads

• Help you reduce the cost

• Suitable for all objective

• Attracting

" A business trying to disrupt and unbalance the status quo by generating new market lines". What is the market dominance strategies?

• Challenger

• Leader

• Nicher

• Follower

* Want to drive a purchase or conversion.

* Want to increase bookings.

*Sometimes retarget people who had almost made a purchase, already.

Which funnel described as above?

• Awareness

• Consideration

• Connection

• Conversion

What is the benefits of Knowledge base? Choose all correct answers.

• KB is the source of truth - give MP more confidence on answering question.

• KP takes the pressure off agents having to know every detail and answer to do their job.

• Facebook change fast and the right answer can change at a moments notice.

• Facebook is way too hard to understand.

A/B Testing lets you compare two versions of an ad strategy by changing variables such as ad images, ad text, audience or placement.

• False

• True

Choose all the types of ads format in LWI.

• Carousel

• Collection

• Images

• Videos

We can do A/B testing in LWI.

• True

• False

The process of making the best or most effective use of a situation or resource.

• A/B test

• Optimization

• Knowledge Base

• Creative