Final business test.

The decision processes and actions of people who purchase and use products is:

• perception

• motivation

• buying behavior

• learning

the process by which a person selects, organizes, and interprets information received from his or her senses is called:

Mention the three factors of psychological variables of buying behavior:

knowledge and positive or negative feelings abot something:

• attitude

• personality

• social roles

• learning

social variables of buying behavior:

• social roles, reference groups, and social classes.

• social classes, reference groups and products.

• culture and social classes.

• social classes, reference groups and culture.

The integrated, accepted pattern of human behavior, including thought, speech, beliefs, actions, and artifacts; it is called:

• social classes

• reference groups

• culture

• personality

Many Hispanic Texans and New Mexicans buy Masa trigo, the dough used to prepare flour tortillas, this is an example of:

• culture

• reference groups

• social classes

• social roles

People in the uppermiddle class might buy a Lexus or a BMW as a symbol of their social class, this is an example of:

• understanding buying behavior

• the market environment.

• social classes

• online marketing research