Persuasive Appeals, Argumentation, and Rhetoric

Facts, statistics, research, or expert opinion are all examples of _____.

• emotional appeal

• ethical appeal

• logical appeal

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

The credibility and trustworthiness of the speaker

• emotional appeal

• ethical appeal

• logical appeal

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Appeals to the reader's feelings using evocative diction or vivid imagery.

• emotional appeal

• ethical appeal

• logical appeal

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

This Burger King ad is using which appeal?

• emotional appeal

• ethical appeal

• logical appeal

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

CCSS.RI.11-12.8

CCSS.RI.8.8

This advertisement from PETA (People for the Ethical Treatment of Animals) uses which appeal?

• emotional appeal

• ethical appeal

• logical appeal

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

The text below is from an advertisement for a roofing company. Which appeal are they using?

“Our expertise in roofing contracting is evidenced, not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."

• emotional appeal

• ethical appeal

• logical appeal

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

This Bounty ad for paper towels is using which appeal?

• emotional appeal

• ethical appeal

• logical appeal

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

CCSS.RI.11-12.8

CCSS.RI.8.5

Which appeal is the politician using in the following sentence?

"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.”

• emotional appeal

• ethical appeal

• logical appeal

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which persuasive appeal is primarily used in this ad from the ASPCA (American Society for the Prevention of Cruelty to Animals)?

• emotional appeal

• ethical appeal

• logical appeal

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which appeal does this anti-smoking ad use?

The small text reads: "If you smoke about a pack a day, you'll spend $1,825 a year."

• emotional appeal

• ethical appeal

• logical appeal

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5