ETLV - E reputation

Online reputation refers of the business in the online media to

• Character

• Repute

• Name

• Standing

Everyday somebody, somewhere, on the Internet, is talking about the business of a company

• True

• False

What are the places, online, where people can talk about the business of a company

• Social media

• Blogs

• Review website

• News papers

Are people forming their own perspectives of brands at an ever earlier age ?

• True

• False

What is the employer brand ?

• Brand/corporate image with regards to employees and potential employees

• The image of the company on Internet

The digital identity is the set of digital traces that a person or an organization leaves on the Internet

• True

• False

What are the advantages of the customer relation digitalisation

• Suitable offer

• Better knowledge of customers

The customer relation digitalisation is possible thanks to digital traces left by internet users

• True

• False

What means CRM

• Customer Relationship Management

• Customer Rather Maniac

• Customer Risk Management

What is a customer ?

• Person who takes advantages of a free public service

• Person using or consuming a product/service

• Person who receives from an organisation, against payment, a service or a product