Midterm exam review MKT2235

Marketing is a process of finding, retaining, and growing profitable ______________.

• values

• needs

• customers

• wants

True or False? The hospitality and tourism industry is highly competitive.

• True

• False

Marketing mix elements include all of the following EXCEPT:

• Marketing Information Systems

• Price

• Promotion

• Distribution

Relationship marketing is a process where marketers work at building relationships with customers, distributors, dealers and:

• competitors

• students

• suppliers

• teachers

The 4 P's are:

• Price, Promotion, Place and People

• Price, Product, Promotion and Place

• People, Product, Promotion, and Place

A market is defined as a set of of _______ and ________ buyers of a product.

• buyers and sellers

• valuable and viable

• actual and potential

There are four service characteristics of marketing. Name one:

After a 10 day trip to Jordan, a tourist may have very little to show at the end of the trip. This service characteristic is referred to as:

• Inseparability

• Service Culture

• Variability

• Intangibility

As a consumer, we all have expectations. When expectations are NOT met, a potential ______ in service quality exists.

• market

• error

• gap

• delivery

When a core service is unavailable, which category of service failure is this?

• customer needs failutres

• communications failures

• system failures

• policy failures