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Midterm exam review MKT2235

Authored by Diana Helferty

English

University

Used 7+ times

Midterm exam review MKT2235
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14 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Media Image

Marketing is a process of finding, retaining, and growing profitable ______________.

values

needs

customers

wants

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Media Image

True or False? The hospitality and tourism industry is highly competitive.

True

False

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Media Image

Marketing mix elements include all of the following EXCEPT:

Marketing Information Systems

Price

Promotion

Distribution

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Relationship marketing is a process where marketers work at building relationships with customers, distributors, dealers and:

competitors

students

suppliers

teachers

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The 4 P's are:

Price, Promotion, Place and People

Price, Product, Promotion and Place

People, Product, Promotion, and Place

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

A market is defined as a set of of _______ and ________ buyers of a product.

buyers and sellers

valuable and viable

actual and potential

7.

OPEN ENDED QUESTION

30 sec • 1 pt

There are four service characteristics of marketing. Name one:

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