Sawtooth - Week 1

Which of the following items is something you MUST include on the initial email to a panel partner so that they can accurately assess project cost and feasibility?

• objectives of the engagement

• target sample size

• survey questionnaire

• client name

Answer explanation

Though panel partners are nice, and do care about your client and the objectives of the project, they really only need 4 pieces of information to get you a quote:

1. estimated survey length

2. screening criteria

3. target sample size

4. desired timeline

What is the FIRST AND MOST IMPORTANT STEP in successfully programming a survey in Sawtooth?

• Checking out a Sawtooth license

• Being in office OR connected to VPN

• Connecting with a panel partner

• Syncing the project folder to your computer

Answer explanation

You MUST have a license checked out before editing a survey in Sawtooth. If all licenses are booked (which is extremely rare), communicate with those who have it booked to see if there is flexibility.

You only need to be in office/connected to the VPN to host a survey - not program.

Where should you save your Sawtooth file?

• Don't save it at all

• In the client's SharePoint site

• In your personal OneDrive account

• In the "Lighthouse Surveys" SharePoint site

Answer explanation

While it's great to have files saved in multiple places, the most important one is in the appropriate project folder within the Lighthouse Surveys SharePoint site. This is where the MRS team and potential future Cicero employees will go to locate survey files.

Approximately how long would a survey with the following specifications take to program?

1) 30 questions

2) a few questions have skip logic

3) quotas on ethnicity/gender

• 5 hours

• 10 hours

• 15 hours

• 30 minutes

Answer explanation

This survey's demands would be considered "moderate" - no questions with programming complexity, a bit of skip logic, and in between 15 and 40 questions.

Where should you go FIRST for help if you can't figure out a programming issue?

• Market Research Manual

• Your Project Lead

• Spencer

• The MRS Team

Answer explanation

The Market Research Manual should be the first place you check for most things related to Sawtooth. If you can't locate an answer in there, or you're still having trouble with a specific issues, experienced A&As, your project team, or the MRS team are helpful resources.

If a respondent does not meet the requirements for the target population of the survey, they are categorized as a(n) ______ and are ______ for/from the survey.

• Over quota; disqualified

• Complete; qualified

• Terminate; disqualified

• Complete; disqualified

Answer explanation

A respondent who doesn't meet target population requirements would be considered a TERMINATE and are therefore DISQUALIFIED from the survey.

For numeric questions, what is indicated by your input in the "Maximum Value" field?

• Max # of characters

• Max # of responses

• Max # of numeric answer value

• Max # of decimal places

Answer explanation

When programming a numeric question in Sawtooth, you can set upper and lower bounds on a respondent's input. When might you want to set limits on how high or low of a number a respondent can answer with?

When using a panel partner, where should a complete, terminate, or over quota redirect to?

• Cicero's home page

• Cicero's survey terminate page

• Panel's chosen terminate page

• Only completes should redirect

Answer explanation

Some panel parties will ask you to use redirect links, while others will not. In this case, you yourself would program and use Cicero- or client-branded end pages within the Sawtooth survey.

What should you do if you're asked to program a survey that is the same as the one the client did with Cicero last year, with a few minor changes?

• Save/edit copy of previous survey

• Program from scratch

• Reuse old file and forego changes

• Make changes in the old file

Answer explanation

You'll need to save a copy of the old file with a new name and making changes accordingly.

You've just completed programming your first survey! You've QA'd it yourself and resolved any issues/errors. What comes next?

• Send it to Will for QA

• Leverage an A&A for a quality QA

• Full launch, baby!

• Immediately send to project lead