MOCK TEST 1

Which of the following big trends is related with one of the main characteristics of digital marketing?

• Short-form video

• Data

• Metaverse

Impressions are…

• advertising impacts

• the number of times a user has clicked an ad

• The number of times a user founds a company in Google

Which of the following ad has been more effective:

• Ad of Zalando with a CTR of 25%

• Ad of Ryanair with a CTR of 15%

• Ad of Deusto with a CTR of 10%

Which is the third step in the digital marketing plan:

• Analysis

• Target

• Control

The new digital customer:

• Has access to less alternatives

• Expects less

• Is more autonomous.

If the website of the national museum of African American history and culture was first designed for phones and then adapted to tablets, laptops, PCs… it follows a:

• Responsive design

• Mobile first design

• Mobile only design

Considering and working on UX is critical because…

• Increases the costs of maintenance

• Increases customer loyalty

• Decreases sales

In the user-centred design, the website is put into production…

• Before the evaluation phase

• Once the results of the evaluation are good

• After the design phase is completed

The eyetracking technique normally complements the

• Laboratory user test

• Remote user test

• Heuristic evaluation

Which of the following characteristic of usability cannot be objectively measured

• Satisfaction

• Efficiency

• Effectiveness