POB - Ch. 10 - Marketing - Key Terms

POB - Ch. 10 - Marketing - Key Terms

9th - 12th Grade

25 Qs

quiz-placeholder

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POB - Ch. 10 - Marketing - Key Terms

POB - Ch. 10 - Marketing - Key Terms

Assessment

Quiz

Business

9th - 12th Grade

Easy

Created by

Brian Boyd

Used 3+ times

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is known as

Services

Merchandising

Distribution

Marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Are activities that are consumed at the same time they are produced.

Perishable

Products

Retailers

Services

3.

DROPDOWN QUESTION

1 min • 1 pt

A ​ (a)   considers the needs of customers when developing a marketing mix.

marketing orientation
Channel of Distribution
Heterogeneous
Retailer

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is any form of communication used to inform, persuade, or remind.

Merchandising

Promotion

Target Mix

Marketing Mix

5.

DROPDOWN QUESTION

1 min • 1 pt

​ (a)   communication is the exchange of information so there is common understanding by all participants.

Effective
Advertising
Price
Target Mix

6.

DROPDOWN QUESTION

1 min • 1 pt

Services are ​ (a)   meaning that there will be differences in the type and quality of service provided.

heterogeneous
perishable
intangible
inseparable

7.

DROPDOWN QUESTION

1 min • 1 pt

Services are ​ (a)   , meaning that the availability of a service must match the demand for that service at a specific time.

perishable
heterogeneous
intangible
inseparable

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