POB - Ch. 10 - Marketing - Key Terms

The activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is known as

• Services

• Merchandising

• Distribution

• Marketing

Are activities that are consumed at the same time they are produced.

• Perishable

• Products

• Retailers

• Services

A ​ (a)   considers the needs of customers when developing a marketing mix.

• marketing orientation

• Channel of Distribution

• Heterogeneous

• Retailer

Is any form of communication used to inform, persuade, or remind.

• Merchandising

• Promotion

• Target Mix

• Marketing Mix

​ (a)   communication is the exchange of information so there is common understanding by all participants.

• Effective

• Advertising

• Price

• Target Mix

Services are ​ (a)   meaning that there will be differences in the type and quality of service provided.

• heterogeneous

• perishable

• intangible

• inseparable

Services are ​ (a)   , meaning that the availability of a service must match the demand for that service at a specific time.

• perishable

• heterogeneous

• intangible

• inseparable

The route a product follows and the businesses involved in moving a product from the producer to the final consumer are known as a

• target mix

• channel members

• channel of distribution

• merchandising

includes a set of promotional activities designed to generate sales in the retail setting.

• Product

• Retailers

• Promotion

• Merchandising

are persons who buy products and services mostly for their own use.

• Final Consumers

• Business Consumers

• Retailers

• Personal Selling