Consumer Behavior's Quiz

(a)   is the study of individuals or organizations and the activities undertaken by them to select, procure and use products or services to satisfy their needs and wants.

• Consumer behaviour

• Organization behavior

• Nationality development

• None of these

Who introduced the concept of assembly line manufacturing of automobiles?

• Peter Drucker

• Philip Kotler

• Henry ford

• MC Donald

This is the new marketing concept?

• Consumer Orientation

• . Sales orientation

• Product orientation

• Production orientation

. Cost of developing new customers is always much ___ than retaining an existing customer.

• Lower

• Higher

• Encouraging

• Discouraging

___ publicity by a satisfied customer is the most effective and cheapest way to increase the business.

• Media

• Print media

• Radio

• Word of mouth

___ are defined as the luxuries which a consumer craves.

• Behaviour

• Wants

• Opportunities

• None of these

the first step in developing a ___ is to analyse the market in which the firm is operating

• Marketing concept

• Marketing mix

• Marketing strategy

• None of these

___ is one example in India, which could diversify into several segments in different industries very effectively

• Colgate

• P & G

• ITC

• HCL

The differences in different segments are completely ignored the company goes for a single marketing strategy common for all segments.

• Undifferentiated

• Differentiated marketing

• Market specialization

• NOT

___ is the process of learning one’s own culture.

• Acculturation

• Cultures

• . Enculturation

• . Knowledge