IQ #2 MARKETING MANAGEMENT MODULE 2

DEVELOPING THE WRONG MARKETING STRATEGIES OVER TIME REQUIRES A BLEND OF DISCIPLINE AND FLEXIBILITY.

• TRUE

• FALSE

THIS TOOL IS PROPOSED BY MICHAEL PORTER AND IT IS USE FOR IDENTIFYING WAYS TO CREATE MORE CUSTOMER VALUE

• VALUE DELIVERY

• VALUE CREATION

• VALUE CHAIN

• VALUE PROPOSITION

IT IS A PROCESS OF MEASURING THE PERFORMANCE OF A COMPANY'S PRODUCTS, SERVICES, OR PROCESSES AGAINST THOSE OF ANOTHER BUSINESS CONSIDERED TO BE THE BEST IN THE INDUSTRY.

• VALUE CHAIN

• BENCHMARKING

• SWOT ANALYSIS

• STRATEGIC PLANNING

THIS LEVEL OF ORGANIZATION IS RESPONSIBLE FOR DESIGNING THE STRATEGIC PLAN TO GUIDE THE WHOLE ORGANIZATION

• PRODUCT LEVEL

• DIVISION LEVEL

• BUSINESS UNIT

• CORPORATE LEVEL

THE BUSINESS UNIT THAT IS OPERATING IN HIGH MARKET GROWTH RATE BUT IN A LOW COMPETITIVE ENVIRONMENT BELONG IN WHAT BCG MATRIX?

• QUESTION MARK

• CASH COW

• DOG

• STAR

SAN MIGUEL CORPORATION ESTABLISH B-MEG TO SUPPLY FEEDS TO THEIR FARMS. THIS IS AN EXAMPLE OF WHAT STRATEGY?

• INTERNAL EXPANSION

• MERGER

• BACKWARD INTEGRATION

• FORWARD INTEGRATION

AMONG THE 3 TYPES OF DIVERSIFICATION STRATEGIES, _________ IS A MUCH RISKIER STRATEGY THAN THE 2 OTHER TYPES.

• CONCENTRIC DIVERSIFICATION

• CONGLOMERATE DIVERSIFICATION

• HORIZONTAL DIVERSIFICATION

THE FIRST STEP IN THE BUSINESS UNIT STRATEGIC PLANNING PROCESS IS ___________

• FEEDBACK AND CONTROL

• GOAL FORMULATION

• BUSINESS MISSION

• IMPLEMENTATION

SHOPPEE AND LAZADA SECURE PARTNERSHIP WITH DIFFERENT COURIER COMPANIES LIKE J&T AND NINJA VAN. THIS IS AN EXAMPLE OF WHAT FORM OF MARKETING ALLIANCES?

• PROMOTIONAL ALLIANCES

• LOGISTICS ALLIANCES

• PRODUCT/SERVICE ALLIANCES

• PRICING COLLABORATIONS

IT IS A WRITTEN DOCUMENT THAT SUMMARIZES WHAT THE MARKETER HAS LEARNED ABOUT THE MARKETPLACE AND INDICATES HOW THE FIRM PLANS TO REACH ITS MARKETING OBJECTIVES.

• BUSINESS PLAN

• STRATEGIC PLAN

• MARKETING PLAN

• MARKET PLAN