C. 20 Pre Test

incentives such as special offers or special deals directed at consumers or retailers to achieve short-term sales increases and repeat purchases by customers

• promotion

• advertising

• direct promotion

• sales promotion

paid-for communication to inform and persuade consumers, using media such as TV, newspapers, and cinema

• promotion

• advertising

• direct promotion

• sales promotion

a range of promotional activities aimed directly at target customers. It is also known as direct marketing

• promotion

• advertising

• direct promotion

• sales promotion

the use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship and public relations to inform consumers and persuade them to buy

• promotion

• advertising

• direct promotion

• sales promotion

the combination of promotional techniques that a firm uses to sell a product

• promotion mix

• advertising

• direct promotion

• sales promotion

the delivery or distribution of digital media content such as audio, video, TV programmes, films, software, and video games

• digital distribution

• e-commerce

• channel of distribution

• digital promotion

the chain of intermediaries a product passes through from producer to final consumer

• digital distribution

• e-commerce

• channel of distribution

• digital promotion

the buying and selling of goods and services by businesses and consumers through an electronic medium.

• digital distribution

• e-commerce

• channel of distribution

• digital promotion

the activities that combine to achieve the efficient movement of finished products from the end of production operation to the consumer

• digital distribution

• physical distribution

• channel of distribution

• digital promotion