Its' All Elemental

Candy shop offering free samples to customers

• a. Advertising

• b. Personal selling

• c. Publicity

• d. Sales promotion

• e. Sponsorship

  f. Guerrilla marketing

Movie preview aired prior to the showing of a feature film

• a. Advertising

• b. Personal selling

• c. Publicity

• d. Sales promotion

• e. Sponsorship

  f. Guerrilla marketing

Jewelry store owner helping customer to select and purchase engagement ring

• a. Advertising

• b. Personal selling

• c. Publicity

• d. Sales promotion

• e. Sponsorship

  f. Guerrilla marketing

ABC Coffee Shop presenting a summer concert series

• a. Advertising

• b. Personal selling

• c. Publicity

• d. Sales promotion

• e. Sponsorship

Online product reviews written by actual customers

• a. Advertising

• b. Personal selling

• c. Publicity

• d. Sales promotion

• e. Sponsorship

  f. Guerrilla marketing

Representative from a medical-equipment company discussing his/her firm’s newest MRI machine with hospital personnel

• a. Advertising

• b. Personal selling

• c. Publicity

• d. Sales promotion

• e. Sponsorship

  f. Guerrilla marketing

Television character eating Cheerios cereal and drinking Taster’s Choice coffee

• a. Advertising

• b. Personal selling

• c. Publicity

• d. Sales promotion

• e. Sponsorship

  f. Guerrilla marketing

Customers buying one pair of shoes and getting a second pair free at a discount shoe store

• a. Advertising

• b. Personal selling

• c. Publicity

• d. Sales promotion

• e. Sponsorship

  f. Guerrilla marketing

Store clerk explaining the features and benefits of a laptop computer to an interested customer

• a. Advertising

• b. Personal selling

• c. Publicity

• d. Sales promotion

• e. Sponsorship

  f. Guerrilla marketing

Newspaper article describing a bank’s support of financial literacy in schools

• a. Advertising

• b. Personal selling

• c. Publicity

• d. Sales promotion

• e. Sponsorship

  f. Guerrilla marketing