IPB. Test 2

IPB. Test 2

1st Grade

10 Qs

quiz-placeholder

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IPB. Test 2

IPB. Test 2

Assessment

Quiz

Other

1st Grade

Medium

Created by

Sveta Novikova

Used 2+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

How consumers/users/buyers and other market participants see competing brands or product types

brand positioning

brand image

brand identity

brand differentiation

brand awareness

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A collection of different brand elements that provide uniqueness and how they look on the outside (choose the most accurate).

brand positioning

brand image

brand recognition

brand identity

brand differentiation

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

When a manager chooses a brand attribute that differentiates it from its competitors, it focuses on (choose the most accurate)...

brand identity

brand image

brand positioning

brand differentiation

brand awareness

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Using templates and clichés in messages

does not require comprehension of the message

intended for stereotyping

does not allow different interpretations when decoding

all of the above is correct

none of the above

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following characteristics is characteristic of a general audience (public)

complete knowledge of the city

knowledge of the city, acquired primarily through experience

constancy (high concentration) of attention

all of the above

none of the above

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

When selecting city brand identifiers, managers should...

limit their number as much as possible

be based on reliable and comprehensive scientific data

take into account only existing direct associations with the name of the city

avoid forming a stereotypical association of an identifier with a city name

none of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The name of the city may not be enough to recognize it

True

False

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