How consumers/users/buyers and other market participants see competing brands or product types
IPB. Test 2

Quiz
•
Other
•
1st Grade
•
Medium
Sveta Novikova
Used 2+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
brand positioning
brand image
brand identity
brand differentiation
brand awareness
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A collection of different brand elements that provide uniqueness and how they look on the outside (choose the most accurate).
brand positioning
brand image
brand recognition
brand identity
brand differentiation
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
When a manager chooses a brand attribute that differentiates it from its competitors, it focuses on (choose the most accurate)...
brand identity
brand image
brand positioning
brand differentiation
brand awareness
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Using templates and clichés in messages
does not require comprehension of the message
intended for stereotyping
does not allow different interpretations when decoding
all of the above is correct
none of the above
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following characteristics is characteristic of a general audience (public)
complete knowledge of the city
knowledge of the city, acquired primarily through experience
constancy (high concentration) of attention
all of the above
none of the above
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
When selecting city brand identifiers, managers should...
limit their number as much as possible
be based on reliable and comprehensive scientific data
take into account only existing direct associations with the name of the city
avoid forming a stereotypical association of an identifier with a city name
none of the above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The name of the city may not be enough to recognize it
True
False
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