product life cycle

What could a business do in the decline stage?

• remove the product from the market

• use a product extension strategy

• increase production

• sack the directors and start again

An example of the Introduction phase is when the First iPhone was released by Apple

• True

• False

What has Coke Cola done to its product to survive?

• change the recipe

• change the bottle

• change the size

• change the logo

This is where the product sales drop

• Introduction

• Maturity

• Decline

• Growth

Video stores were made redundant by _________.

• Netflix

• The cinema

• The TV

What stage would Kleenex handee towels be in? Discuss.

• Introduction

• Maturity

• Decline

• Growth

What stage would Netflix be in? Discussion.

• introduction

• growth

• maturity

• decline

What stage would gluten free sausages be in?

• intro

• growth

• maturity

• decline

Super Suds is a brand of laundry detergent that has been on the market for many years. Its marketers just updated its packaging, and they have been offering buy-one-get-one-free coupons in the local papers.

• Introduction

• Growth

• Maturity

• Decline

To save a product from failing and decline businesses can use a

• Exit strategy

• Exact Strategy

• Extension Strategy

• Expat Steategy