Principles of Marketing Reviewer

Satisfying needs and wants of customers through an exchange process

(a)  

Generally defined as something essential

(a)  

These are the basic needs

(a)  

A condition wherein expectations are met

(a)  

Covers the need for self-respect, status and recognition

(a)  

The need for security

(a)  

The need for love, friendship, and belonging

(a)  

Covers the need to excel in life, attaining personal achievement, and reaching a person’s highest potential

(a)  

Is a strategy designed for customer loyalty, interaction, and long-term engagement to be fostered

(a)  

Wants that are backed up by buying power

(a)