Digital Marketing Quiz -4

1. Social networks are organized primarily around

• Brands

• People

• Discussions

• Interest

2. Social networks have an enormous information sharing capacity. As such, they are a great distribution channel for

• Marketing Message

• Coupon Codes

• Viral Content

• Customer Feedback

3. Which social network is considered the most popular for business to business marketing?

• Facebook

• Linkedin

• Twitter

• Instagram

4. The first step when marketing with social networks is to identify the goals and strategies.

• True

• False

5. It is considered a best practice to interact under a personal account on LinkedIn

• True

• False

6. Why is it important to post to a blog regularly?

• It reduces the cost per blog post

• Keep readers engaged and also give search engines content to index

• It gives the social media marketing specialist something to do

• It allows more chances for the company to put

7. What is a “vlog”?

• Video Log

• Video blog

• Log of blog activity

• New technology to aid in blogging

8. How can a company ensure that the proper audience finds their YouTube videos?

• Post links on the company blog to the YouTube videos

• Use of keywords

• website publishing

• Using Google Search Console

9. Using Facebook Pixel

• We can track anyone going to the website

• We can track only those people who have logged into Facebook while visiting the website.

• You can automatically create advertisement

• Increase your website ranking on google

10. What are the different types of audience in Facebook?

• Saved, Custom and Lookalike Audience

• Special, Custom and Lookalike Audience

• Special, Creative and Retarget Audience

• Saved, Custom and Retarget Audience