IPB. Test 3

Which of the characteristics below is characteristic of personal communications

• few arguments in the message

• weak influence of decoding errors

• message standardization

• fickle recipient attention

• all the above

Mass communications

• are focused on the average receiver

• suggest the possibility of dialogue between the receiver and sender

• take into account the individual characteristics of perception

• operate with complex messages

• all the above

Numerous and varied situations, places and interfaces of contact between the client and the company / city (choose the most accurate one)

• product

• touchpoints

• distribution channel

• values

• assets

The ability of a good to participate in free exchange

• touchpoints

• value

• competitive advantage

• point of difference

A network (system) of city residents who collectively perform the functions of delivering the value of the city (select the most accurate one)

• organization

• infrastructure

• product

• distribution channel

• assets

A set of properties (functions, values, etc.) of a city suitable for exchange or use; usually a combination of tangible and intangible forms

• organization

• infrastructure

• product

• distribution channel

Demonstrates the willingness of a client  to recommend the city to other (potential) clients based on the former's experience

• customer loyalty

• competitiveness

• customer satisfaction

• value

Choose the correct statement

• city product includes only services

• the city as a partnership combines formal and informal mechanisms

• the city's product is provided by a single supplier

• city brands are developed and promoted by city authorities

• All of the above statements are true

Choose the wrong statement

• Unlike regular business, the city is always organized as a partnership, not a firm.

• Urban partnerships are more difficult to organize than business partnerships

• Unlike a regular business, the city always delivers a product that is made up of different products

• In the process of visiting the city, its customers are involved in the only unique activity

• All of the above statements are true

There is both a direct and feedback relationship between the experience of city visitors and its brand.

• True

• False