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Unit 2 Market Plan

Authored by Leslie Parente

Other

12th Grade

Used 3+ times

Unit 2 Market Plan
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Plan of action for achieving marketing goals and objectives are know as marketing

mix

media

strategies

tactics

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following would be likely to cause a business to change its marketing strategies:

large market share

advancements in technology

an increase in sales

a stable economy

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The element of the marketing mix that is concerned with what goods, services, or ideas a business will offer its customers is

price

product

place

promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The element of marketing that is concerned with having the selected product in the right location at the right time is

product

place

price

promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a consideration in the price element of marketing:

Will the business use publicity?

Where will the products be stored?

Should the business offer discounts?

When will research be conducted?

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies that want to meet the specialized needs of a specific consumer group are likely to use

as many outlets as possible.

broad distribution.

mass marketing.

marketing segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A market for goods and services exists when there is a group of

potential consumers

responsible homeowners

professionals

laborers

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