Unit 2 Market Plan
Quiz
•
Other
•
12th Grade
•
Practice Problem
•
Easy
Leslie Parente
Used 3+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Plan of action for achieving marketing goals and objectives are know as marketing
mix
media
strategies
tactics
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following would be likely to cause a business to change its marketing strategies:
large market share
advancements in technology
an increase in sales
a stable economy
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The element of the marketing mix that is concerned with what goods, services, or ideas a business will offer its customers is
price
product
place
promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The element of marketing that is concerned with having the selected product in the right location at the right time is
product
place
price
promotion
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a consideration in the price element of marketing:
Will the business use publicity?
Where will the products be stored?
Should the business offer discounts?
When will research be conducted?
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Companies that want to meet the specialized needs of a specific consumer group are likely to use
as many outlets as possible.
broad distribution.
mass marketing.
marketing segmentation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A market for goods and services exists when there is a group of
potential consumers
responsible homeowners
professionals
laborers
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