You don't want to miss out on this new product that everyone is getting!

• Emotional Appeal

• Statistic

• Expert Opinion

• Bandwagon

72% of American teenagers own a pair of AirPods.

• Appeal to Wealth

• Statistic

• Expert Opinion

• Repetition

Actress Nicole Kidman was seen advertising for people to watch their movies at AMC Theatre.

• Expert Opinion

• Appeal to Wealth

• Testimonial

• Bandwagon

My dentist recommended that Colgate was the best toothpaste on the shelves.

• Testimonial

• Expert Opinion

• Bandwagon

• Repetition

If you don't call right now, more dogs will be sent to the pound, and will lose their chances at finding a new home.

• Emotional Appeal

• Statistic

• Ad Hominem

• Testimonial

Match the following

• Using the opinion of a celebrity to persuade you to act

• Testimonial

• Peer Pressure

• Bandwagon

• Name Calling

• Expert Opinion

• The use of a product makes you a part of an elite group

• Appeal to Wealth

• Use quotes and statements from someone considered to be an expert on the topic

• Ad Hominem

Match the following

• Using data and numbers to support your argument

• Repetition

• Asking a question not meant to be answered to focus the reader's attention

• Rhetorical Question

• Encouraging the reader to act now

• Emotional Appeal

• Using details to create an emotional response

• Call to Action

• Repeating a word or phrase to create memorization

• Statistics

Match the following

• Using ordinary people to show people just like you use this product

• Stereotypes

• Attempting to guess the outcome of a situation

• Prediction

• Using incentives to get the customer to spend money

• Cause and Effect

• If this happens/Then this will happen

• Rewards

• An assumption made on a group of people

• Plain Folks Appeal

Give an example (not definition) of Call to Action:

Give an example (not definition) of Cause and Effect as it would be used to persuade a customer: