Exam #1 Prep (SMG 315)

An industry trend in sport and recreation is:

• expansion of pickle ball

• digital ticketing

• sport betting options

• all of these

__________: amount of money individuals have available to spend after paying for the necessities of life.

• Discretionary income

• Channel management

• Both of These

• Neither of These

Emotions such as affection and passion often compel fans to buy tickets and other sports-related merchandise.

• False

• True

The commodification of entertainment options as Professor Hajek described was called:

• Nickelodeon Slime-ification

• Disneyfication

• Both of These

• Neither of These

Monopolies in the marketplace results in more options for consumers and improved events and merchandise.

• True

• False

The minimum sales required to cover all of the expenses of organizing, promoting, and running an event is the:

• Breaking Bad point

• Breakeven point

• Profit maximization

• None of These

The value of opportunity cost is measured in terms of the benefits that you are giving up.

• True

• False

Why are jerseys a risk in retail?

• Players rarely change teams

• Average years of play is three decades

• Free agency, trades, drafting affect player movement

• There is no risk in jersey purchases

Do the Philadelphia Eagles compete with the Houston Texans in the same geographic segment?

• Yes

• No

In the 2016, the IOC took ____ of the Olympics profit.

• 4%

• 40%

• 70%

• 100%