All chapters INSU 306

Blogs are suitable for formal communications from insurers or for the commercial promotion of their insurance

• True

• False

---------------------------is a collaboration between a bank and an insurance company wherein the bank promises to sell insurance products to its customers in exchange of fees.

• The Promotion Mix

• Insurer

• Financial services

• Bancassurance.

LinkedIn is a social network of professional contacts. its scope is vast and unlike other networks of professional contacts,.

• True

• False

Banks intending not to take risk could adopt _____ as a model of Bancassurance.

• Referral Model

• Corporate Agency

• Insurance as Fully Integrated Financial Service

• Joint Ventures

One of the main BENEFITS of Bancassurance for customers is

• The Insurance Company can increase their business

• Buy lower-cost products

• The banks can increase their income

• Productivity of the employees increases

The main forms of social media are the following except:

• blogs

• Search engines

• social networks;

• forums

Non-Personal Communication Channels include carrying messages via:

• Events that affect the buyer directly

• E-mail

• Internet chat

• Phone

Price is the only element in the marketing mix that produces _____.

 

• Revenue

• Variable costs

• Expenses

• Fixed costs

One of the Benefits of bancassurance for banks is the banker can increase their income

• True

• False

A name, term, sign, symbol, design or combination of these that identifies the maker or seller of a product or service

• Pricing

• Brand

• Label

• Package