Module 1 Introduction to Marketing

Marketing is a process which aims at

• Production

• Profit-making

• The satisfaction of customer needs

• Selling products

The term marketing refers to

• Advertising, Sales Promotion, Publicity and Public Relational activities

• A new product needs ideas, Developments, concepts and improvements

• Sales Planning, Strategy and Implementation

• A philosophy that stresses customer value and satisfaction.

In the history of marketing, when did the production period end?

• In the late 1800s.

• In the early 1900s.

• In the 1920s.

• After the end of the Second World War.

Marketing is the activity, set of ___________ & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society.

A. Institutions

• Organizations

• Companies

• Institutions

• Enterprises

The key term in the American Marketing Association’s definition of marketing is

• Activity

• Sales

• Products

• Value

Marketing is _______, there is a constant tension between the formulated side of marketing and the management side.

• An art

• A Science

• Both an “art” and a “science”

• Selling

Today, marketing must be understood in a new sense that can be characterized as _________

• Get there first with the most

• Management of youth demand

• Satisfying customer needs

• Telling and selling

Select an appropriate definition of ‘Want’.

• More consumer Needs

• Needs backed by buying power

• Needs directed to the product

• Basic human requirements

_______ is the act of obtaining a desired object from someone by offering something in return.

• Marketing Myopia

• Selling

• Exchange

• Delivery

Want for a specific product backed by an ability to pay is called _____

• Demand

• Need

• Want

• Customer