What is a demographic?

• character traits of a group of people in a population

• character traits of some people

• character traits of all people

• character traits of thirty people in a population

True or false: marketing is the process of promoting a product or service to someone

• True

• False

What are purr words?

• Choosing words that negatively influence the audience

• Choosing words that positively influence the audience

• Choosing words that neutrally influence the audience

• Choosing words that don't matter

True or false: Repetition are ideas that are repeated over and over

• True

• False

What technique is the most powerful of all techniques?

• Celebrity Endorsement

• Testimonials

• Bandwagon

• Humor

True or false: Peer pressure can be positive!

• True

• False

Snob appeal plays on what idea?

• Collectivism

• Individuality

• Being worse than everyone else

The statistic technique can sometimes be one-sided or misleading

• True

• False

How does the technique "Word of Mouth" work?

• Advertises through talking with friends

• Advertising through talking with enemies

• Advertises through talking with acquaintances

What is target audience?

• The main demographic of people you're aimed at selling to

• The partial demographic of people you're aimed at selling to

• The non-existent demographic of people you're aimed at selling to

• The weird demographic of people you're aimed at selling to