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market segmentation

Authored by Assem Kogabayeva

English

University

Used 1+ times

market segmentation
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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To segment consumers based on user status, marketers will divide the consumers into these categories.

Light, medium and heavy product users.

Loyal, somewhat loyal and not loyal.

Nonusers, ex-users, potential users, first time users, and regular users of the product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.

demographic

psychographic

geographic

cultural

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

a person employed for wages or salary, especially at non-executive level.

Employ

seller

organise

Employee

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of dividing a broad consumer or business market, normally consisting of existing and potential costumers.

niche

market segmentation

market follower

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Refers to prediction model which allows firms to look at customer not on transactional but on relationship mode.

Value Chain Excellence

Frontline Excellence

Customer Lifetime Value

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In effective target market, marketers should focus on

Market segmentation

Market Targeting

Market positioning

All of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Segmenting a market based on customers' attitudes, opinions, and interests is called

Demographics

Psychographics

Geographics

Market Segmentation

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