market segmentation

To segment consumers based on user status, marketers will divide the consumers into these categories.

• Light, medium and heavy product users.

• Loyal, somewhat loyal and not loyal.

• Nonusers, ex-users, potential users, first time users, and regular users of the product

If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.

• demographic

• psychographic

• geographic

• cultural

a person employed for wages or salary, especially at non-executive level.

• Employ

• seller

• organise

• Employee

The process of dividing a broad consumer or business market, normally consisting of existing and potential costumers.

• niche

• market segmentation

• market follower

Refers to prediction model which allows firms to look at customer not on transactional but on relationship mode.

• Value Chain Excellence

• Frontline Excellence

• Customer Lifetime Value

In effective target market, marketers should focus on

• Market segmentation

• Market Targeting

• Market positioning

• All of the above

Segmenting a market based on customers' attitudes, opinions, and interests is called

• Demographics

• Psychographics

• Geographics

• Market Segmentation

AIDA is one of the best-known response hierarchy models. AIDA stands for:

• Attention, Interest, Desire, Action

• Attention, Incorporate, Doubt, Action

• Attend, Interact, Desire, Action

• Action, Indecisive, Doubt, Attention

CLTV is computed by adding all expenses in advertisement and promo divided by the total acquired number of new customers.

• True

• False

Go Big C, a supermarket chain in Hanoi, placed a weekly advertisement on its Facebook fanpage, stating that Go Big C would sell all types of rice at a flat rate of 100.000 VND per pack of 20 kg from Tuesday to Friday between 2 PM to 4 PM, at selected locations in the city. Go Big C most likely used

• National advertising

• Trade advertising

• Retail advertising

• Direct-response advertising