What is Marketing|Functions

Marketing connects __________ to _____________.

• a. Goods to services
• b. Industrial products to consumer products
• c. Producers to consumers
• d. Workers to salespeople

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers' wants and needs.

• a. Target Marketing

• b. Marketing

• c. Segment Marketing

• d. Relationship Marketing

Which marketing function can help businesses predict how much will be sold in a given period of time?

• a. Distribution
• b. Marketing Information Management
• c. Selling
• d. Promotion

Transportation, storage, and inventory control are activities of which marketing function?

• a. Distribution
• b. Pricing
• c. Promotion
• d. Selling

What function is concerned with making decisions about investments and credit?

• a. Marketing Information Management
• b. Pricing
• c. Financing
• d. Distribution

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?

• a. Promotion
• b. Selling
• c. Marketing Information Management
• d. Product/Service Management

Target discounts their selection of winter coats in mid-February. What marketing function did they implement?

• a. Promotion
• b. Selling
• c. Distribution
• d. Pricing

The four elements that make up the marketing mix are:

• a. price, product, place, and purchasing
• b. product, place, purchasing, and distribution
• c. product, distribution, purchasing, and price
• d. product, place, price, and promotion

Surfside Casuals rents warehouse space during the months of January and February to store merchandise ordered for the spring and summer seasons. What marketing function does this activity demonstrate?

• a. Distribution
• b. Finance
• c. Selling
• d. Product/service management

What element of the marketing mix is most concerned with creating convenience for customers in relation to the product’s accessibility in the market?

• a. Product
• b. Place
• c. Price
• d. Promotion