Computer Fundamentals 9-weeks Exam (Q3 2023)

A gas station chain wants to enhance its customer engagement through social media. They already have a strong presence in print media. What is an effective way to use social media to complement their existing advertising efforts?

• Share customer testimonials and success stories

• Host live Q&A sessions with store managers

• Post the weekly flyer as an image

• Share links to their latest blog posts

A company specializing in Amazon Forest Expeditions wants to expand its business to African Safaris. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in African Safaris?

• Paid Advertising

• Banner Advertising

• Organic Advertising

• Viral Advertising

An app development company is planning to launch a new feature in their existing app. They decide to gather feedback from their current users to understand their needs and preferences. What stage of social community building does this represent?

• Leverage

• Growth

• Creation

• Cultivation

An airplane manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking, commenting, and sharing the company's posts about the new product. What is this activity called?

• Impression

• Engagement

• Exposure

• Reach

As the Social Media Strategist for a large educational institution, you are tasked with managing social media risks. You conduct quarterly evaluations and daily threat assessments. At which stage do you prioritize threats based on their potential impact?

• Assess and evaluate

• Monitor and revise

• Identify and resolve

• Manage and mitigate

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

• Conversion attribution

• Cost per click

• Click-through rates

• Total revenue earned

You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

• Evaluate the click through rates to your Web Site.

• Create compelling ads and promote well-received organic posts

• Repeat the same posts over and over

• Address posts to the entire platform audience

Meghan is the social media risk manager for an association of sports car enthusiasts. He has noticed various chapters around the world using images and copyrighted materials. What should Meghan do to ensure the association's social media sites are in compliance with the various legal regulations internationally?

• Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.

• Require users to accept a terms-of-use license and privacy policy before they can post any content

• Email the user and request they show permission allowing them to use the material

• File a lawsuit against the users for posting copyrighted materials on his site

You are writing a blog post about the best practices for using curated content in your event planning business. Which of the following is an ethical way to use curated content?

• Summarize the content in your own words, provide a link to the original source, and add your own insights

• Copy large sections of text from multiple sources without attribution

• Use the entire content from one source and add a small note at the end

• Combine text from several sources and present it as your own work

A company observed a significant increase in social media mentions of one of their products. In response, they launched a new marketing campaign for that product. However, sales of the product decreased by 50% over the next 3 months. Which big data value component was overlooked in the analysis of the social media mentions?

• Context: most of the mentions were negative reviews about the product

• Confidence: the data collected lacked sufficient reliability

• Complexity: the data from various platforms was not integrated properly

• Choice: the company used an outdated data analysis method