Rhetorical Appeals & Devices

By donating only fifty cents a day, you can help give a child clean drinking water.

• ethos
• pathos
• logos

An advertisement that uses this will try to get you to see the company as reliable, honest and credible.

• pathos

• ethos

• logos

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

• Ethos 
• Pathos
• Logos

"If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation."

• Ethos 

• Pathos

• Logos

An argument based on facts, evidence, or reasons

• Ethos

• Pathos

• Logos

Pathos

• Appeal to the credibility/trustworthiness of the speaker

• Appeal to logic and reasoning

• Appeal to the emotions

Logos

• Appeal to the credibility/trustworthiness of the speaker

• Appeal to the emotions

• Appeal to logic and reasoning

A member of Congress explains that the proposed bill will cost 60% more to put into practice than its sponsor claims.

• ethos
• logos
• pathos

An advertisement to request funds for a children’s hospital uses video clips of children with physical handicaps who are happy and having fun because of the help they receive from the hospital doctors and staff.

• ethos
• logos
• pathos

The accused in a murder trial was found to have the same DNA as was found in small spatters of blood found on the floor of the victim’s home.

• ethos
• logos
• pathos