Big Data Dilemma

What is an example of online tracking?

• An app that includes links a user can click to see different types of content.

• An app that tracks which links a user clicks on and that uses this to predict what to show them in the future.

• Any website that has advertisements.

Benefit or Drawback of Online Tracking?

Allows companies to show users content that they might find interesting.

• Benefit

• Drawback

Benefit or Drawback of Online Tracking?

Targeted ads can be distracting rather than useful.

• Benefit

• Drawback

Benefit or Drawback of Online Tracking?

Data that is collected, stored, or shared can be hacked or stolen.

• Benefit

• Drawback

Benefit or Drawback of Online Tracking?

Apps or devices work better because companies can predict the needs of its users.

• Benefit

• Drawback

Aurora downloaded a free app that lets her use unique emojis and stickers when she texts. The app asked her for permission to collect her location data. Why might Aurora deny the app access to her location data?

• ​​​​​​​The app is free, so it might be unsafe.

• It's not clear why the app needs to track her location in order to use the emojis.

• The app could keep her information private and secured.

A tech company has just released a new smart speaker, and your family has been wanting to get one for the house. What advice would you give your parents to protect everyone's privacy?

• Get it before the stores run out of stock!

• Don't get it. All smart devices break easily.

• Wait until a better device comes out.

• Understand which private information the device collects.

What is targeted advertising?

• Choosing to watch an ad or ignoring it.

• Websites or apps selling you something based on  information they have collected about you.

• Both of these

• Neither of these

What are cookies?

• Delicious treats often made with sugar and flour

• Small text files stored on a computer that keep track of what a person does on a website

• Both of these

• Neither of these

What is personalized content?

• Online information tailored to you by websites and apps based on your behavior and preferences about you

• Attire chosen for you based on how you answer a survey

• Both of these

• Neither of these