Public Relations Writing Quiz 3 (Chapters 5 and 6)

For a story to have news value, it must have at least one of the following except

• proximity

• interest

• consequence

• timeliness

• pre-eminence

A story with news value based on its proximity will be occurring in a country somewhere outside the country where the public relations writer is located.

• True

• False

Consequence is not a factor of news value.

• True

• False

An example of a soft news story would be one about a nontraditional student earning a degree at age 80.

• True

• False

Most of the time, a hard news story will still be relevant a week from now.

• True

• False

A soft news story has a limited "shelf life;" in other words, it's perishable.

• True

• False

A media sharepoint site is one of the main ways to get public relations messages placed in the media.

• True

• False

Which of the following is not a typical feature of a media kit?

• Printed brochures

• News release

• Internal memo sent to personnel about company policies

• An editorial written by the VP, reflecting the opinion of the company

A solid social media PR strategy involves messages written to every available social media platform.

• True

• False

People who read on the web read 25% faster than those who read print materials.

• True

• False