Persuasive Techniques

A company repeats the name of a product, the slogan, or another word several times in a commercial to sell something.

• Fear

• Transfer

• Exaggeration

• Repetition

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

This technique shows the consumer a bad situation or consequence. The product being sold is the prevention or solution.

• Bandwagon

• Fear (Pathos)

• Ethos

• Metaphor

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

What is this an example of?

• Logos

• Ethos

• Pathos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Do you not want to succeed in life?

• Rhetorical question

• Loaded question

• Bias

• Alliteration

Tags

CCSS.L.4.5

CCSS.L.5.5

CCSS.L.6.5

CCSS.RL.2.4

CCSS.RL.7.4

The advertisement is an example of which propaganda technique?

• Plain Folks

• Glittering Generalities

• Logos

• Bandwagon

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

Pathos

• Logical appeal such as facts and statistics

• Appeals to an emotional response

• Ethical appeal or your character/credibility

• A territory in Zelda

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

This technique gives high/unreasonable expectations about the power of a product.

• Repetition

• Word Choice

• Persuasion

• Hyperbole

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

This ad is an example of which classical appeal?

• Ethos/Credibility

• Logos/Logic

• Pathos/Emotion

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

What is this ad an example of?

• Logos

• Pathos

• Ethos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

What is this add an example of?

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5