Quiz Principles of marketing c4

... is all the individuals and households who buy goods and services for personal consumption.

• A) consumer market

• B) market offering

• C) market mix

• D) subculture

Alex thought he had received the best deal on his new car. Shortly after buying the car, Alex started to notice certain disadvantages of his new car as he learned more about other cars available in the market. Alex is experiencing ________.

• Dissonance-reducing buying behavior

• Need recognition

• Postpurchase dissonance

• Marketing myopia

The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

• A) need recognition

• B) information search

• C) purchase decision

• ) postpurchase behavior

Chi wants to buy a new coat. During the ________ stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winterwear clothing. She will also go through newspapers and magazines to look out for offers and sales on coats.

• need recognition

• product evaluation

• alternative evaluation

• information search

Huy has decided to buy a particular smartphone that he saw reviewed online. Which of the following sources of information has most likely influenced Huy's purchase decision?

• commercial sources

• public sources

• personal sources

• Experiential sources

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?

• economic risks

• attitudes of others

• cognitive dissonance

• buyer's remorse