Marketing Careers

Which of the following traits are necessary in all marketing careers:

• Teamwork and communication

• Math skills and graphic design

• Persistence and math skills

• Creativity and independence

Which of the following is an example of advertising:

• A chef develops a new dish for her restaurant.

• A commercial for a new product runs on TV.

• A new store opens in your town.

• A sporting goods store starts to get more business.

Which of the following describes careers in marketing:

• They exist in very few industries.

• They are separate and distinct.

• They often overlap and run together.

• They're unnecessary

Smitty Sneakers needs a new package design for its running shoes. What marketing professional would be responsible for creating the new package?

• Advertising

• Product management

• Channel management

• Promotion

What type of duties do customer service professionals often perform?

• Preparing ads

• Paying invoices

• Handling complaints

• Receiving shipments

What marketing career focuses on keeping customers coming back?

• Public relations

• Customer service

• Marketing operations

• Product/Brand management

Hospitals, spas, and churches are examples of

• retailing.

• service marketing.

• industrial markets.

• non-store retailing.

Booking hotel rooms for vacationers is an example of __________ marketing.

• sport

• feature

• benefit

• service

Which marketing career is usually in charge of writing press releases?

• Public relations

• Marketing research

• Marketing operations

• Customer service

What marketing career involves catching customers' attention, informing them of products, and persuading them to buy?

• Marketing research

• Advertising

• Public relations

• Product management