CC Mock Test

HBO’s show “House of the Dragon” incorporates several familiar musical cues from the show “Game of Thrones”, including the iconic theme song. Given that both shows operate in the realm of Westeros, certain commonalities can be expected. HBO really wanted to stress the continuity of the two shows. The platform probably wanted to ease fans of the original series into something new, by using the same song at the end of every episode. From a psychological perspective, this is an example of:

• Social learning

• Instrumental conditioning

• Classical conditioning

• Conspicuous consumption

To the Economic perspective in consumption, the term consumer sovereignty refers to:

• a theory that links prosperity to consumer demand

• how consumers decide what is produced through their purchases

• A risk-taking individual in search of profits

• People value something more because they have it

According to the stimulus-response model of consumer behavior, environmental stimuli do not include which of the following:

• Family and social class

• Iphone’s ringtone sound

• Personal income

• Consumer credit and savings

Many consumption activities are presented in a spirit of sanctity in order to sanctify the consumption. The process that normalizes the activity of spending money and gives such characteristics to a product/brand is known as:

• symbolism

• sacralization

• objectification

• desacralization

Answer explanation

Sacralisation occurs when ordinary objects, events or even people, take on sacred meaning to a culture or to specific groups within a culture.

Which of the following statements is true?

• The capability of any commodity to satisfy human wants is known as utility

• The capability of any commodity to satisfy human wants is known as taste

• The capability of any commodity to satisfy human wants is known as motivation

• The capability of any commodity to satisfy human wants is known as quality

Answer explanation

La perspectiva económica ve al consumo como el momento en que un bien o servicio produce alguna utilidad al consumidor. Desde este punto de vista, sólo tiene valor lo que tiene algún uso y es necesario para satisfacer las necesidades. Es la necesidad la que determina la existencia del valor de un bien, cuya magnitud está relacionada con la dificultad de obtener la satisfacción de esa necesidad.

According to the Marketing perspective on consumption, experiential consumption helps us to understand:

• Consumers as problem-solvers

• The sensory and hedonic aspects of consumption

• Where consumers go for the best shopping experience

• The rational aspects of consumer behavior

Middle-class respectability required all but which of the following?  

• financial independence

• living modestly and soberly

• merit and character

• conspicuous consumption

Answer explanation

para obtener la valoración social positiva de las personas y familias se debe construir una vida meritoria, con esfuerzo, sacrificio y la proyección social de un comportamiento aceptado y valorado por los demás. Esto es opuesto al consumo conspicuo el cual se basa en la ostentación de riqueza para ser valorado por los demás. El sacrificio, esfuerzo y trabajo duro no se relaciona al consumo conspicuo

According to the Consumer perspective on consumption, sumptuary legislation was created in the 18^th century: 

• to encourage sumptuous consumption by member of the upper class

• to discourage shoplifting and counterfeit goods

• to prevent luxurious consumption by members of lower classes

• to encourage conspicuous consumption by members of the working class

Answer explanation

En el siglo XVIII se creó la legislación suntuaria pero no fue diseñada para proteger al consumidor sino para controlar la naturaleza de su consumo. La legislación suntuaria restringió los bienes que un individuo podía consumir en las áreas de vestimenta, alimentos y forma de la casa. Esto se hizo para evitar que los miembros de las clases sociales más bajas a los que les estaba yendo bien económicamente desafiaran el valioso estatus de las clases altas. Los empleadores promovieron estas leyes para detener la demanda de salarios más altos por parte de sus empleados. Las comunidades les exigieron que prohibieran el comportamiento lujurioso, que pensaban que conducía a la ilegitimidad, que era una carga para el sistema de bienestar.

Jorge’s colleagues think he is friendly and funny. By reflecting on their opinions Jorge is looking at his:

• ideal self

• self-concept

• social self

• self-esteem

Shari Gomez sees the big red heart on the front of a Fresi Krispis box and immediately thinks of an ad she has seen that discusses the heart-healthy benefits of Fresi Krispis. This is an illustration of:

• a stimulus-response connection

• vicarious learning

• consumer socialization

• consumer sovereignty